Joyce Doan / About
Work Writing Contact
UI/UX Designer · Consortia Group

I design tools that respect their users' time and intelligence.

I'm a UI/UX designer focused on data-driven products — dashboards, internal tools, and complex interfaces where clarity matters more than decoration.

Currently exploring the intersection of AI, UX, and product design — figuring out how non-deterministic outputs can feel trustworthy in high-stakes workflows.

Currently
Senior UI/UX Designer, Consortia Group
Based
San Francisco / Remote
Tools
Figma · AI Tools · Notion
Open to
Senior / Staff IC roles
Experience

My Journey

Jul 2023 – Present
2 yrs 6 mos
Mar 2023 – Jun 2023
4 mos

UI/UX Designer

Consortia Group  ·  United States – Vietnam

I work across multiple product teams to design websites, brand identities, internal tools, and scalable design systems.

My responsibilities include wireframing, user flow mapping, high-fidelity UI design, interaction design, documenting components for developers, and performing testing after deployment to ensure the product functions correctly and matches the intended design.

Key Accomplishments
  • Designed 10+ projects spanning websites, dashboards, and product interfaces across banking, AI-driven marketing, hospitality, and digital education.
  • Used AI tools to speed up ideation, content generation, layout exploration, and component documentation.
  • Built consistent and scalable design systems adopted across multiple products.
  • Communicated effectively with developers through shared understanding of component behavior and system constraints.
How I work

Design philosophy.

01

Clarity over cleverness

The best interface is the one that disappears. If a user has to think about how to use it, the design has already failed. I cut features before adding them.

02

Design from the decision, not the data

Dashboards and tools exist to support a specific decision. I start there — what question is someone trying to answer? — and work backward to the UI.

03

Systems thinking, always

A component is not done until it exists in context. I design tokens, patterns, and constraints so teams can build consistently without asking me every time.

Capabilities

Design skills.

UI Design
Interface Design Visual Hierarchy Color Theory Typography
Design Systems
Component Libraries Style Guides Documentation Pattern Libraries
UX Design
User Research Usability Testing Information Architecture Wireframing
Soft Skills
Communication Problem Solving Collaboration Time Management
Prototyping
Interactive Prototypes User Flows Animation Micro-interactions
Tools
Figma AI Design Tools Adobe Illustrator Adobe Photoshop
Right now

What I'm exploring.

AI × Design
How to expose design system context to AI coding tools so generated UI stays on-brand without manual correction.
Data UX patterns
Researching dashboard interaction patterns that reduce cognitive load for analyst workflows.
Design-to-code sync
Exploring tools and workflows that keep Figma and production code in sync — fewer handoff gaps, fewer surprises.
Writing
Publishing short essays on product design thinking at the intersection of clarity, systems, and AI.
Get in touch

Have a problem worth designing?

Let's talk