Joyce Doan / About
Work Writing Contact
UI/UX Designer

I design tools that respect their users' time and intelligence.

I'm a UI/UX designer focused on data-driven products — dashboards, internal tools, and complex interfaces where clarity matters more than decoration.

Currently exploring the intersection of AI, UX, and product design — figuring out how non-deterministic outputs can feel trustworthy in high-stakes workflows.

Currently
UI/UX Designer, Consortia Group
Based
Viet Nam / Remote
Tools
Figma · AI Tools
Open to
Senior
Experience

My Journey

Jul 2023 – Present
3 yrs
Mar 2023 – Jun 2023
4 mos

UI/UX Designer

Consortia Group  ·  United States – Vietnam

I lead UI/UX (User Interface / User Experience) design across multiple cross-functional product teams — owning websites, brand identity, internal tools, and scalable design systems for B2B SaaS, fintech, and AI products.

I drive the end-to-end product design process: user research, wireframing, user flow mapping, information architecture, high-fidelity UI design, interaction design, and interactive prototyping in Figma — then document component specifications and design tokens for engineering handoff and own design QA after deployment to ensure pixel-accurate, accessible, on-brand delivery.

Key Accomplishments
  • Designed and shipped 10+ products — dashboards, web platforms, and product interfaces — across banking/fintech, AI-driven marketing, hospitality, and digital education.
  • Established and scaled design systems (design tokens, component libraries, documentation) adopted across multiple products, improving consistency and speed to delivery.
  • Integrated AI tools into the design workflow to accelerate ideation, content generation, layout exploration, and component documentation.
  • Partnered with engineering through clear specifications and a shared understanding of component behavior and system constraints, reducing handoff ambiguity and rework.
How I work

Design philosophy.

01

Clarity over cleverness

The best interface is the one that disappears. If a user has to think about how to use it, the design has already failed. I cut features before adding them.

02

Design from the decision, not the data

Dashboards and tools exist to support a specific decision. I start there — what question is someone trying to answer? — and work backward to the UI.

03

Systems thinking, always

A component is not done until it exists in context. I design tokens, patterns, and constraints so teams can build consistently without asking me every time.

Capabilities

Design skills.

UI Design
Interface Design Visual Hierarchy Color Theory Typography
Design Systems
Component Libraries Style Guides Documentation Pattern Libraries
UX Design
User Research Usability Testing Information Architecture Wireframing
Soft Skills
Communication Problem Solving Collaboration Time Management
Prototyping
Interactive Prototypes User Flows Animation Micro-interactions
Tools
Figma AI Design Tools Adobe Illustrator Adobe Photoshop
Right now

What I'm exploring.

AI × Design
How to expose design system context to AI coding tools so generated UI stays on-brand without manual correction.
Data UX patterns
Researching dashboard interaction patterns that reduce cognitive load for analyst workflows.
Design-to-code sync
Exploring tools and workflows that keep Figma and production code in sync — fewer handoff gaps, fewer surprises.
Writing
Publishing short essays on product design thinking at the intersection of clarity, systems, and AI.
Get in touch

Have a problem worth designing?

Let's talk